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Senior Manager – Segments at Telekom Networks Malawi Limited

  • Full Time
  • Blantyre
  • Salary: 00

Telekom Networks Malawi Limited

Vacancy Advertisement

Applications are invited from suitably qualified candidates to fill the vacant posts below:

SENIOR MANAGER – SEGMENTS

Reporting to the Marketing Director, the Senior Manager – Segments shall be responsible for the management of customer segments.

Major Tasks and Responsibilities

  • Defines all customer segments for TNM based on demographics, psychographic, geographic, behavior, and preferences to create customized products and revenue and customer tracking.
  • Develops a comprehensive customer segment strategy aligned with the marketing strategy and customer needs.
  • Develops and implements segment tactical plans in support of the overall customer and revenue strategy in liaison with other cross-functional teams.
  • Manages Segments retention programs to reduce churn within the organization aligned to the company targets.
  • Identifies and defines the Key Performance Indicators (KPI) for customers in the various customer segments and overall marketing strategy.
  • Collaborates with relevant stakeholders to create and implement campaigns to grow customers (Usage and Retention Campaigns) and increase usage of Segment customers.
  • Collaborates with Product Management teams in developing new products or services specifically designed for segment. Work with product development teams to identify opportunities and oversee the creation of tailored offerings.
  • Tracks revenue growth on a regular basis against approved budget.
  • Monitors the effectiveness of cross-selling and upselling campaigns to existing customer segments.
  • Conducts market research and analysis to understand the dynamics of segments (Youth, Customer & Home, Business, SME Segments, NGO & Government Segment) and competitive landscape to recommend products and initiatives to address customer needs.

Educational and professional Requirements

  • Bachelor’s degree in business administration, Computer Science, Statistics or related qualifications.
  • Experience in product and service segmentation at managerial level.
  • Knowledge in business Analysis, product management and segmentation, financial management and digital marketing.
  • Strategic planning, negotiation, communication, interpersonal, leadership and team management skills.
  • Analytical, problem solving, business performance reporting, project management and time management skills.

Method Of Application

Interested applicants are requested to submit their applications and Curriculum vitae (CV) to:

The Acting Human Resources and Administration Officer
Telekom Networks Malawi Limited
Livingstone Towers
P.O Box 3039
Blantyre

OR

Email: vacancies@tnm.co.mw

To reach him no later than 7th March 2025