Lilongwe Water Board
The Lilongwe Water Board (Board) is a Statutory Corporation established in 1947 and reconstituted in 1995 under the Water Works Act (cap 72). It is responsible for the provision of water supply services to the City of Lilongwe and other surrounding areas designated as its supply area. In its quest for innovations and reforms in the water supply within Lilongwe City, in line with its strategic vision for growth and service delivery mandate, the Board has conceptualized the production of bottled water as one of the Government approved reform areas for Water Boards in Malawi. It is from this background that the Board invites applications from suitable, qualified, and experienced persons to fill the following vacant positions that exist at the Bottling Plant Unit within the Lilongwe Water Board Establishment:
Job Title: Sales and Marketing Officer
Grade: LWB 5
Department: Finance
Reporting to: Bottling Plant Manager
Responsible for: Customer Care Assistant, Sales Representatives, Warehouse Assistants
Purpose of the Job
The Sales and Marketing Officer will be responsible for developing and implementing marketing strategies to promote bottled water products.
Key Duties and Responsibilities
- Developing comprehensive marketing plans and strategies to promote bottled water products, targeting key consumer segments and market segments.
- Developing corresponding marketing budgets for the strategies formulated ensuring value-for-money for all marketing expenditures.
- Conducting market research and analysis to identify consumer preferences, market trends, and competitive dynamics, and use insights to inform marketing strategies.
- Managing the brand identity and positioning of the bottled water products, ensuring consistency in messaging, imagery, and brand communication across all marketing channels
- Developing and implementing branding initiatives, including advertising campaigns, packaging design, and promotional materials, to enhance brand visibility and recognition.
- Overseeing digital marketing initiatives, including website management, social media marketing, email marketing, and online advertising, to engage consumers and drive online sales.
- Monitoring social media platforms and online forums to track brand mentions, customer feedback, and competitor activity, and respond promptly to inquiries and comments.
- Collaborating with Sales Assistants to develop sales strategies and promotional campaigns to drive product distribution and increase market penetration.
- Providing sales teams with marketing collateral, sales tools, and training materials to support their efforts in acquiring and retaining customers.
- Leading Customer Care Assistants in providing excellent customer service and support to consumers, addressing inquiries, resolving complaints, and ensuring customer satisfaction.
- Implementing customer relationship management (CRM) systems and processes to track customer interactions, gather feedback, and identify opportunities for improvement.
- Monitoring and analyzing marketing performance metrics, including sales data, website traffic, social media engagement, and customer feedback, to assess the effectiveness of marketing initiatives.
- Preparing regular reports and presentations for management, summarizing key findings, trends, and insights, and recommending actionable strategies for improvement
- Working closely with external marketing agencies and vendors to execute marketing campaigns, media planning, and advertising initiatives, ensuring alignment with brand objectives and budgetary constraints.
- Providing direction, feedback, and oversight to marketing agencies to ensure the successful implementation of marketing programs and campaigns.
- Providing leadership and guidance to the marketing team, fostering a collaborative and results-driven work environment
- Mentoring and coaching team members, providing professional development opportunities, and supporting their growth and career advancement within the organization.
- Taking responsibility for the development of sales contracts with various customers and distributors
- Monitoring the performance of sales contracts and initiating renewals, revisions, and terminations as appropriate
- Taking a lead in contract negotiations with off-takers and distributors
- Demonstrating outstanding commitment to service delivery programs of the Board by personally identifying and reporting water bursts/leakages to customer care division of which verifiable repair records shall be tendered to be used as one of the components for assessment
during one’s performance appraisal time.
Minimum Academic and Professional Qualifications and Experience
- Bachelor’s Degree in Marketing, Business Administration, or a related field. Master’s Degree or professional certification in Marketing preferred.
- At least 3 years’ proven experience in marketing roles, with a focus on brand management, digital marketing, and sales support, with a track record of developing and implementing successful marketing strategies and campaigns.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies
- Excellent communication, interpersonal, leadership skills, and negotiation skills.
- Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, web analytics, marketing analytics, and data-driven decision-making.
- Ability to work collaboratively in a fast-paced, dynamic, cross-functional team environment and manage multiple projects and deadlines effectively.
- Strong leadership skills, with the ability to inspire and motivate a team towards achieving common goals.
- Experience working with marketing agencies and vendors, with a strong understanding of agency management and collaboration.
Method Of Application
LWB is an equal opportunity employer. Therefore, both male and female persons who meet the prerequisite qualifications and experience are encouraged to apply.
Interested persons should submit their application with up-to-date detailed curriculum vitae, to reach the undersigned not later than the 30th April, 2024.
The Chief Executive Officer,
Lilongwe Water Board
P. O BOX 96
Lilongwe.
All late applications shall not be considered and only shortlisted candidates will be acknowledged.