Initiate International
About the job
A global, multicultural entertainment company dedicated to providing top-notch services to a leading sports betting brand with a significant presence in the Premier League and other top-tier leagues worldwide is looking for a Relationship Manager to join their team in Lilongwe, Malawi. The Relationship Manager will focus on establishing long-term relationships with high-end players to maximize value and retention within this segment. The role involves maintaining, developing, and enhancing high-value retention, activity rates, and revenue through personalized communication and targeted interventions. Key responsibilities include client support, outbound calls, organizing events and roadshows, gifting, updating player information, direct interactions, executing offers, managing customer value, and acquiring new high-value customers.
The ideal candidate will analyze their country’s VIP customer lifecycle, user experiences, and key touchpoints. They will adapt existing communications and develop innovative personal strategies to enhance player value and retention rates. The position requires local travel and strong client relationship skills, along with technical knowledge and familiarity with CRM best practices. Creativity in solving challenges and proposing new processes is essential.
Your key job responsibilities as the Relationship Manager in Lilongwe, Malawi will include:
- Develop and implement marketing strategies tailored to each country in collaboration with In-Country Marketing Managers and Marketing Channel teams.
- Serve as the main contact for through-the-line marketing initiatives, ensuring country-specific focus and ROI.
- Oversee and mentor Marketing Leads, ensuring optimal team performance.
- Evaluate and adjust team structure for maximum efficiency.
- Make strategic decisions for all African markets based on proposed plans.
- Mitigate business risks through well-planned marketing channels and operations.
- Work closely with the Senior Marketing Management team to align marketing outputs and drive bottom-line results.
- Analyze and make decisions based on competitor insights provided by your team.
- Report key marketing spend metrics and campaign performance to the Head of Marketing.
- Recommend new campaigns, budget allocations, and strategies to enhance business performance.
Requirements
Requirements for this Relationship Manager job in Lilongwe, Malawi:
- A degree in Marketing or a relevant field, or equivalent experience.
- 5+ years of experience in sports betting and casino marketing.
- Proven leadership and team management skills.
- Strategic and operational expertise with the ability to manage complex projects.
- Strong understanding of customer behaviour and segmentation.
- Excellent negotiation and networking abilities.
- Deadline-driven, with strong time management skills.
- Adaptability to work under pressure and meet changing demands.
- Willingness to travel frequently and work outside normal business hours as needed.
Method Of Application
If you meet the above requirements for this Relationship Manager job in Lilongwe, Malawi we would like to hear from you! Please send your CV through today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.