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Non Fuels Retail Manager at Puma Energy

Puma Energy

Main Purpose:

Responsible for developing and executing the country’s non-fuel retail business plan [i.e. Convenienc retail (CR) shops, Food/Quick-serve Restaurants (QSR) and other activities] aligned with the global Strategic Guidelines. Main Focus on achieving results of Non Fuels Retail (NFR) Income (Shops, Supplier Rebates, QSR, ATMs, others), by implementing NFR Value Proposition, CATMAN, Operating Cost Optimization, Store Enhancement, Information System and Execution Culture. Take actions needed to ensure the NFR P&L Budget. Monitor the local trends of NFR Business. Close relationship with Retail Operation Manager to ensure the action plans executions.

Knowledge Skills and Abilities, Key Responsibilities:

Key Responsibilities:

Category Management

  • Analyze and make decisions based on store profitability
  • Coordinate periodic meetings with C-Store operators to validate/review marketing plans with their input
  • C-Store visits to audit inventory levels, promotional plan and planograms execution, pricing strategy, food safety, recipe procedures and approved supplier purchases, general image details
  • Ensure marketing guidelines are effectively implemented throughout all C-Store chain
  • Oversee and ensure correct implementation of promotional plan, product range review and keep updated planograms
  • Pricing analysis
  • Provide support with specific activities to Regional Catman Managers and Regional C Store Manager
  • Responsible the Category Management Strategic Plan (Floor Plan, Price Positioning, Category Role, Planograms)
  • Sales and margins per category analysis
  • Supervise prices by chanels and competitors.
  • Supervise sales, costs and margin of products and subcategories and Identify news market trends.
  • Supervise the Execute Planograms

Information Systems

  • Actualize Franchise Operative and Food Service Manual
  • Execution Performance Cup implementation
  • Implementation of New BOS/HOS service provider
  • Increase Execution Capabilities through Training Programs (Dealers / PUMA)
  • Participate on CR Reports developing process

Promotional Plan

  • Develop promotional plan defined according to the Category Management Strategic
  • Optimize Supplier Agreements with category leaders
  • Validate implementation of promotional plan implementation in store
  • Coordinate with different 3rd Party Partners/Vndors for joint Promotional calendar

New Business development

  • Optimise idle spaces for other activities to earn rentals
  • Negotiate local non fuels contracts and optimize rentals
  • Source and negotiate to bring new Food / QSR Partners
  • Optimise existing Food / QSR Partners rentals
  • Optimize Third Party Partners to grow and generate more margin

CR Profitability – Non Fuels Income Management and Opex Budget Control

  • Keep NFR opex on target throughout the year
  • Deliver country’s NFR (Shops, Food/QSR, Otherr Activities) EBITDA

Preferred Education:

  • Bachelor’s Degree in Sales, Marketing, communication, advertising or related areas, Business Management or Administration


  • Extensive knowledge and experience of Retail Operations/Sales, FMCG, QSR business, leading teams, and/or relationship management
  • Expert knowledge of current industry and trends
  • Extensive experience in, business development, merchandising, or Sales, Trade maketing.


  • Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, and other office procedures and terminology.
  • Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources.
  • Must be able to manage multiple tasks with accuracy and strict attention to deadlines.
  • Strong budgeting, Internet and computer skills.
  • Strong leadership skills and the ability to train and motivate team members.


  • Communication and Interpersonal Skills
  • Communication skills
  • Customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
  • Innovation
  • Negotiation skills
  • Numeric and Analytical Skills
  • Organizational Skills
  • Partnership and Teamwork
  • Strong consumer and product awareness

Key Relationships:

  • Internal – close relationship with Retail Manager, Retail Territory Managers, Other Business Line Managers; General Manager, Trainers, Regional Non Fuels Retail.
  • External – Service Station Operators/Dealers, Suppliers, Third Party Partners, Local authorities.

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