Her Liberty Malawi
Background:
HeR Liberty is a Women-led organisation that envisions Malawi’s future growth and development through investing in the health, education and capabilities of young people. HeR Liberty supports young people with age appropriate educational information especially Sexually Reproductive Health information, training and mentorship to ensure they reach their fullest potential. The organization has reached over 5000 young people through our peer to peer model.
Her Liberty believes in the power of young people to make informed decisions when they have been educated and trained with all the relevant information and advocacy skills especially girls and young women. Her Liberty was originally established in Namibia in the year of 2012, by three young women activists striving for a community of empowered women and girls living with respect, self-worth and dignity. HeR Liberty works with young people focusing on empowerment and peer mentorship programs. Currently HeR Liberty is registered with National Youth Council, Zomba Civil Society Organisation and the Malawi Government under the Trustees Incorporation Act.
HeR Liberty Malawi was established against the backdrop of: Young people who drop out of school due to financial challenges, child marriage and early & unintended pregnancy, lack of guidance, counselling and mentorship services for young people, lack of access to youth friendly information including comprehensive sexuality education. HeR Liberty equips and supports youth led organisations, youth groups and young individuals especially girls and young women to be change agents in their respective communities.
Purpose of the Position
The overall responsibility of the Media and Communication Officer is to assist in raising the profile of HeR Liberty through the implementation of HeR Liberty media and communication strategy, on line presence, planning and implementing an on line media strategy for the organization, utilizing website and other social media to increase supporter base for the HeR Liberty and enhancing the capacity of HeR Liberty Malawi to utilize online media and other social advocacy tools for their work. The officer is responsible in managing the media relations so that the Executive Director as an official spokesperson for the media can be able to engage in media positively.
Job Description
- Support the implementation of the HeR Liberty Media and Communication Strategy for Social Development in HeR Liberty ensuring that HeR Liberty presence in the media is active and vibrant;
- Implement the social media strategy, coordinating with stakeholders across HeR Liberty to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of HeR Liberty programs and services;
- Manage membership networks (local and international) ensuring that there is flow of information from the networks to HeR Liberty and from HeR Liberty to networks including the support towards ensuring that networks.
- Assist in working with the programs development team to ensure social media tools (for example. FB connect, sharing buttons, website) are kept up to date and relevant to the time thus assisting in updating the websites and other social media tools with new content including blogs, photos, video clips etc;
- Drafting and editing press releases and monthly newsletters and updates for the organization in HeR Liberty;
- Assist to manage social media campaigns and day-to-day activities which include online advocacy, writing editorial, community-outreach efforts, promotions, providing editorials services to the news articles, case studies, spotlight stories etc
- Assist to manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
- Become an advocate of HeR Liberty in social media spaces, engaging in dialogues and answering questions where appropriate with approval from management;
- Assist to manage a Blogger outreach program and build an active brand ambassador network to spread the word about HeR Liberty Malawi
- Assist in monitoring effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results;
- Regularly feedback insights gained from social media monitoring into the fundraising team to help them evolve their strategies in a timely fashion;
- Monitor trends in social media tools, trends and applications
- Support the training of the staff and volunteers in on-line communications skills, blogging, advocacy and other related tools including use of necessary recording equipment;
- Represent HeR Liberty as delegated by the Executive Director especially network meetings and partnerships at national and district levels
- Any other duties as assigned by the Executive Director
Skills and Qualifications
- Bachelor of Arts in Mass Communication, Media for development, Journalism or other related qualifications with at least 2 years of relevant work experience.
- Able to work at odd hours
Duration
The successful candidate will be offered one-year contract with a possibility of renewal depending on availability of funding and performance.
Method Of Application
NOTE: Interested candidates should submit their applications including cover letter and well detailed CV with at least 3 traceable referees to the following address: executive@herliberty.org.
Applications Close on 1st Sept 2022. 6PM