Marketing Sales Officer at CCAP Nkhoma Synod

JOB ADVERTISEMENT

The department invites applications from suitably qualified individuals to fill the following position.

JOB TITLE : MARKETING AND SALES OFFICER

Purpose of the Job

The Sales and Marketing Officer will be responsible for developing and implementing marketing strategies to promote bottled water products.

Key Duties and Responsibilities

• Developing comprehensive marketing plans and strategies to promote bottled water products, targeting key consumer segments and market segments.
• Developing corresponding marketing budgets for the strategies formulated ensuring value-for-money for all marketing expenditures.
• Conducting market research and analysis to identify consumer preferences, market trends, and competitive dynamics, and use insights to inform marketing strategies.
• Managing the brand identity and positioning of the bottled water products, ensuring consistency in messaging, imagery, and brand communication across all marketing channels
• Developing and implementing branding initiatives, including advertising campaigns, packaging design, and promotional materials, to enhance brand visibility and recognition.
• Overseeing digital marketing initiatives, including website management, social media marketing, email marketing, and online advertising, to engage consumers and drive online sales.
• Monitoring social media platforms and online forums to track brand mentions, customer feedback, and competitor activity, and respond promptly to inquiries and comments.
• Collaborating with Sales Assistants to develop sales strategies and promotional campaigns to drive product distribution and increase market penetration.
• Providing sales teams with marketing collateral, sales tools, and training materials to support their efforts in acquiring and retaining customers.
• Leading in providing excellent customer service and support to consumers, addressing inquiries, resolving complaints, and ensuring customer satisfaction.
• Implementing customer relationship management (CRM) systems and processes to track customer interactions, gather feedback, and identify opportunities for improvement.
• Monitoring and analyzing marketing performance metrics, including sales data, website traffic, social media engagement, and customer feedback, to assess the effectiveness of marketing initiatives,
• Preparing regular reports and presentations for management, summarizing key findings, trends, and insights, and recommending actionable strategies for improvement
• Working closely with external marketing agencies and vendors to execute marketing campaigns, media planning, and advertising initiatives, ensuring alignment with brand objectives and budgetary constraints.
• Providing direction, feedback, and oversight to marketing agencies to ensure the successful implementation of marketing programs and campaigns.
• Providing leadership and guidance to the marketing team, fostering a collaborative and results-driven work environment
• Mentoring and coaching team members, providing professional development opportunities, and supporting their growth and career advancement within the organization.
• Taking responsibility for the development of sales contracts with various customers and distributors.
• Monitoring the performance of sales contracts and initiating renewals, revisions, and terminations as appropriate.
• Taking a lead in contract negotiations with off-takers and distributors
• Any other duties as assigned from time to time

Minimum Academic and Professional Qualifications and Experience

• Diploma in marketing, Business Administration, or a related field.
• At least 3 years’ proven experience in marketing roles, with a focus on brand management, digital marketing, and sales support, with a track record of developing and implementing successful marketing strategies and campaigns.
• Strong understanding of marketing principles, consumer behavior, and market research methodologies
• Excellent communication, interpersonal, leadership skills, and negotiation skills.
• Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, web analytics, marketing analytics, and data-driven decision-making.
• Ability to work collaboratively in a fast-paced, dynamic, cross-functional team environment and manage multiple projects and deadlines effectively.
• Strong leadership skills, with the ability to inspire and motivate a team towards achieving common goals.
• Experience working with marketing agencies and vendors, with a strong understanding of agency management and collaboration.  Any other duties as assigned from time to time.

Method Of Application

Candidates meeting the above qualifications should send their application letters together with their most recent Curriculum Vitae (CV) and three (3) contactable referees one of which should come from their church ministers through e-mail to: The Human Resources Manager, CCAP Nkhoma Synod, P.O Box 1545, Lilongwe:  [email protected]

Or : Hand delivery to Lilongwe CCAP behind the Nkhoma Radio Station.

The closing date for receiving applications is Tuesday 29^th April, 2025 at 4:00pm. Only short-listed applicants will be acknowledged.