VisionFund Malawi is inviting applications from suitably qualified candidates to fill the following vacant positions tenable at its Head Office in Lilongwe:
HEAD OF MARKETING & COMMUNICATIONS
Reporting to the Chief Executive Officer, the Head of Marketing and Communications will be responsible for developing a marketing plan and establishing the strategies, updating and maintaining databases of customer information, evaluating the effectiveness of marketing campaigns, responsible for brand management, marketing research and communications strategy.
Specific Duties and Responsibilities
- Develop a marketing plan that outlines the goals of the organization and establishes the strategies to achieve them
- Ensures that market research and market surveys are conducted and competitors’ weaknesses, strengths, response patterns relative to VF MFI are identified;
- Conduct market research and analysis to identify target audiences, market trends, and competitors.
- Analyses the data collected and processes it into information, which would help for making informed decisions;
- Keeps monitoring the market and ensures the communication of new developments, information and marketing intelligence to the CEO, COO, concerned Departments and staff;
- Develop marketing strategies and plans aligned with the organization’s goals and objectives.
- Determine optimal marketing channels and campaigns to reach target audiences effectively.
- Ensure brand consistency across all marketing and communication channels.
- Develop brand guidelines and ensure they are adhered to in all marketing materials.
- Monitor and evaluate brand perception and make recommendations for brand enhancement.
- Plan, execute, and measure marketing campaigns across various channels (online, offline, social media, etc.).
- Create compelling marketing content, including web copy, blog articles, social media posts, etc.
- Collaborate with creative teams and external agencies to develop marketing collateral.
- Monitor campaign performance, analyze data, and adjust strategies accordingly.
- Manage and optimize the organization’s online presence, including websites and social media accounts
- Evaluating the effectiveness of marketing campaigns by collecting and analyzing data to measure return on investment (ROI) for each campaign
- Develop and maintain strong relationships with media outlets and journalists.
- Draft and distribute press releases, articles, and other communication materials.
- Act as a spokesperson for the company during media interactions or public events.
- Manage crisis communication and handle media inquiries.
- Performs other duties assigned by the immediate supervisor
Qualification and experience Requirements
- MB/MBA/BA in Marketing Management, Business Management, Economics or relevant field.
- A minimum of 3 years of relevant experience, preferably in MFI.
c) Technical and other skills
- Proven experience in marketing and communication roles, preferably in a similar industry.
- Strong knowledge of marketing principles, strategies, and tactics.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing and social media platforms.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong analytical skills and ability to interpret data to drive marketing decisions.
- Creative thinking and problem-solving abilities.
Method Of Application
Interested candidates should send their applications together with their detailed Curriculum Vitae, three traceable referees and copies of certificates to:
The People, Culture and Administration Manager,
Private Bag A232,
Closing date for receiving applications is 30th October, 2023.
VisionFund Malawi does not use agents, nor solicit any form of payments for any application, training, interviewing, testing or any fees in connection with this recruitment. Report any acts of solicitation for payment and/or extortion to VisionFund Malawi on the following; Tip offs Toll Lines: 0884621623