Digital Marketing Specialist at Oraimo

Oraimo Accessories

Digital Marketing Specialist

Location: Lilongwe

About Oraimo Accessories:

Oraimo is a fast-growing brand that offers a wide range of phone accessories, including power banks, chargers, earphones, and smart gadgets. We are looking for a Digital Marketing Specialist to boost our online presence and drive growth in the competitive phone accessories market.

Key Responsibilities:

• Strategy & Planning:

• Develop and implement digital marketing strategies to promote Oraimo accessories across multiple channels (social media, email marketing, SEO, SEM, influencer marketing).
• Collaborate with the marketing and sales teams to ensure consistency in messaging and campaigns.
• Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.

• Content Creation & Management:

• Manage social media accounts (Facebook, Instagram, Twitter, TikTok, etc.) to enhance audience engagement and grow followers.
• Create and curate engaging content for social media, blogs, newsletters, and ads.
• Coordinate with graphic designers and content creators to develop visual and video content for campaigns.

• Analytics & Reporting:

• Track and analyze website traffic and online campaigns, using tools like Google Analytics, to assess performance.
• Provide insights based on data to optimize digital marketing campaigns and improve ROI.
• Prepare regular performance reports with actionable insights and present them to stakeholders.

• Paid Advertising:

• Manage paid search and display advertising campaigns on Google, Facebook, Instagram, and other platforms.
• Optimize campaigns to ensure the best use of the budget, monitoring key metrics such as CTR, conversion rates, and ROAS.

• SEO & Website Management:

• Optimize website content to improve search engine ranking (SEO) for relevant keywords related to phone accessories.
• Work with the web development team to ensure the website is up to date, mobile-friendly, and optimized for user experience.

• Brand Collaboration & Influencer Marketing:

• Identify and collaborate with influencers, tech bloggers, and other brand partners to promote Oraimo accessories.
• Oversee partnerships and affiliate marketing efforts to increase product visibility.

• Customer Engagement:

• Monitor customer feedback on social media platforms and manage the community through engagement.
• Run promotional campaigns and giveaways to drive engagement and increase product sales.

• Market Research & Trends:

• Stay updated with the latest digital marketing trends and tools to implement cutting-edge strategies.
• Research competitor activities and industry trends to identify new opportunities.

Qualifications and Requirements:

• Education:

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.

• Experience:

• 2+ years of experience in digital marketing, preferably in e-commerce, retail, or consumer electronics.
• Experience with phone accessories or consumer tech products is a plus.

• Skills:

• Proficiency in digital marketing tools (Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, etc.).
• Strong understanding of SEO, SEM, and social media marketing strategies.
• Excellent content creation and copywriting skills for digital platforms.
• Experience with email marketing and automation tools like MailChimp, HubSpot, or similar.
• Ability to analyze campaign data and derive actionable insights.
• Experience in managing paid ad campaigns and ensuring ROI.
• Knowledge of influencer marketing and social media partnerships.

• Technical Skills:

• Familiarity with content management systems (CMS) and website analytics.
• Basic graphic design skills (Adobe Photoshop, Canva) are a plus.
• Strong knowledge of HTML/CSS and WordPress (preferred).

• Personal Attributes:

• Strong communication and collaboration skills.
• Creative, with an eye for detail and a passion for staying updated on the latest digital trends.
• Highly organized and able to manage multiple campaigns simultaneously.
• Results-driven, with a focus on performance metrics and achieving growth.

Method Of Application

To apply for this role, please send your resume and other credentials to [email protected] as well as [email protected] not later than 20th October, 2024.