Outple – Outsourcing People
Job Title: Digital Marketing Manager
Job Location: Blantyre
Company Name: Outple – Outsourcing People
Job Description:
Job Overview:
We are looking for a results-driven Digital Marketing Manager to lead and implement data-driven, online marketing campaigns. This role will
focus almost exclusively on paid digital advertising, social media, and online content, ensuring a high return on investment. You will work closely
with the Senior Client Manager and General Manager to devise strategy and independently execute campaigns that yield measurable results.
Key Responsibilities:
- Strategy Implementation: Collaborate with the Senior Client Manager and General Manager to create effective online marketing
strategies, then independently execute those campaigns. - Campaign Management: Design, manage, and optimize paid online ads (Google, Facebook, etc.), social media campaigns, and
content marketing. - Data-Driven Approach: Utilize marketing analytics tools to track, monitor, and analyze campaign performance, focusing on key metrics such as lead generation, customer acquisition cost (CAC), and return on ad spend (ROAS).
- Performance Accountability: Ensure that all campaigns yield measurable results, with clear evidence of success through data
reporting and analysis. - Continuous Optimization: Proactively adjust marketing strategies based on performance data to maximize outcomes and minimize
costs. - Collaboration: Work closely with the SEO Manager to align all campaigns with SEO strategies and ensure synergy between organic
and paid marketing efforts.
Key Metrics:
- Track and report on essential KPIs, including conversion rates, cost per click (CPC), click-through rates (CTR), and customer lifetime
value (CLV). - Demonstrate success in each campaign by presenting clear metrics, showcasing ROI, and meeting or exceeding growth targets.
Required Tools & Competencies:
The ideal candidate will have demonstrated experience with the following tools:
- Google Analytics: For monitoring web traffic, behaviour, and campaign performance.
- Google Ads: For paid search campaigns and PPC optimization.
Facebook Ads Manager: To create and manage social media ad campaigns. - Email Marketing Platforms (e.g., Mailchimp, HubSpot): For driving customer engagement through targeted email marketing.
- SEO Tools (e.g., SEMrush, Moz): To collaborate effectively with the SEO Manager and ensure SEO and PPC alignment.
- CRM Systems (e.g., Salesforce, HubSpot): For customer data management and targeted marketing.
- A/B Testing Tools (e.g., Optimizely, Google Optimize): To refine ad creatives, landing pages, and other assets.
Qualification:
- Bachelor’s degree in Digital Marketing, Digital media, Communication, Graphic design or related filed
- Proven experience in digital marketing, particularly in paid ads and social media within the education or service industry.
- Strong analytical skills with proficiency in data tracking tools (Google Analytics, SEMrush, etc.).
- Experience in creating and managing high-performing, data-driven online campaigns with demonstrable results
Note: This role is highly focused on delivering results through online channels. The successful candidate must be data-driven and capable of executing strategies that meet business goals
Method Of Application
Send your CV and cover letter to [email protected]
Closing Date: 11th October 2024