Outsourcing People
Job Title: Digital Marketing and Communications Officer
Type: Full time
Job Location: Blantyre
Company Name: Outple – Outsourcing People
Job Description:
Job Overview:
We are looking for a self-driven and highly motivated individual to take up the role of Marketing and Communication Officer with a strong desire to build a career in the telecommunications industry.
Role and Responsibilities
● Set up and manage all communications and marketing, ensuring high quality and creative campaigns.
● Create content, coordinate and monitor press and all social media presence, maximising opportunities for impact.
● Develop and maintain excellent relationships across the range of our stakeholders.
● Create effective marketing materials for use in a range of media to meet the needs of the audience including compiling a regular newsletter, video content, leaflets and posters.
● Develop a social media marketing plan in line with the target audience.
● Prepare content with guidance from Head of Channel Marketing and Sales Director
● Keep website up to date with new products, articles and press releases
● Arrange interviews, talks and speeches at events for the leadership team
● Keep project management tool – Monday.com up to date on a daily basis.
● Identify and implement improvements to increase the output and impact of our communications and marketing.
● Create opportunities for promoting at conferences, community events and peer activity.
● Write press releases and compile a PR database for the network to access.
● Motivate and lead workflow with multiple 3rd party stakeholders and groups – create partnerships with external companies along the way.
● Reading and staying abreast of industry news and publications online to create and suggest your own content
● Create a list of events related to the industry that we can attend, organized by Third Parties or by our customers or by other stakeholders in the industry
● Organize company industry events and invite our clients
● Work with our creative team to design high quality graphical/visual content that can be used in our content that is published
Required Tools & Competencies
The ideal candidate will have demonstrated experience with the following tools:
- Google Analytics: For monitoring web traffic, behavior and campaign performance.
- Google Ads: For paid search campaigns and PPC optimization.
- Facebook Ads Manager.
- Email Marketing Platforms (e.g., Mailchimp, HubSpot): For driving customer engagement through targeted email marketing.
- SEO Tools (e.g., SEMrush, Moz):
- CRM Systems (e.g., Salesforce, HubSpot): For customer data management and targeted marketing.
- A/B Testing Tools (e.g., Optimizely, Google Optimize): To refine ad creatives, landing pages, and other assets
Qualification:
- Bachelor’s degree in Digital Marketing, Digital media, Communication or related filed
- Proven experience in Digital Marketing, Excellent public speaking ability/experience
- Strong analytical skills with proficiency in data tracking tools (Google Analytics, SEMrush, etc.).
- Experience in creating and managing high-performing, data-driven online campaigns with demonstrable results
Note: Candidate with Experience working with other Telecommunications, Western and eCommerce brands or having built own will have an added advantage
Method Of Application
Send your CV and cover letter to [email protected]
Closing Date: 11th November 2024
To apply for this job email your details to recruitment@outple.com