Outsourcing People
Job Title: Digital Marketing and Communications Officer
Type: Full time
Job Location: Blantyre
Company Name: Outple – Outsourcing People
Job Description:
Job Overview:
We are looking for a self-driven and highly motivated individual to take up the role of Marketing and Communication Officer with a strong desire to build a career in the telecommunications industry.
Role and Responsibilities
● Set up and manage all communications and marketing, ensuring high quality and creative campaigns.
● Create content, coordinate and monitor press and all social media presence, maximising opportunities for impact.
● Develop and maintain excellent relationships across the range of our stakeholders.
● Create effective marketing materials for use in a range of media to meet the needs of the audience including compiling a regular newsletter, video content, leaflets and posters.
● Develop a social media marketing plan in line with the target audience.
● Prepare content with guidance from Head of Channel Marketing and Sales Director
● Keep website up to date with new products, articles and press releases
● Arrange interviews, talks and speeches at events for the leadership team
● Keep project management tool – Monday.com up to date on a daily basis.
● Identify and implement improvements to increase the output and impact of our communications and marketing.
● Create opportunities for promoting at conferences, community events and peer activity.
● Write press releases and compile a PR database for the network to access.
● Motivate and lead workflow with multiple 3rd party stakeholders and groups – create partnerships with external companies along the way.
● Reading and staying abreast of industry news and publications online to create and suggest your own content
● Create a list of events related to the industry that we can attend, organized by Third Parties or by our customers or by other stakeholders in the industry
● Organize company industry events and invite our clients
● Work with our creative team to design high quality graphical/visual content that can be used in our content that is published
Required Tools & Competencies
The ideal candidate will have demonstrated experience with the following tools:
- Google Analytics: For monitoring web traffic, behavior and campaign performance.
- Google Ads: For paid search campaigns and PPC optimization.
- Facebook Ads Manager.
- Email Marketing Platforms (e.g., Mailchimp, HubSpot): For driving customer engagement through targeted email marketing.
- SEO Tools (e.g., SEMrush, Moz):
- CRM Systems (e.g., Salesforce, HubSpot): For customer data management and targeted marketing.
- A/B Testing Tools (e.g., Optimizely, Google Optimize): To refine ad creatives, landing pages, and other assets
Qualification:
- Bachelor’s degree in Digital Marketing, Digital media, Communication or related filed
- Proven experience in Digital Marketing, Excellent public speaking ability/experience
- Strong analytical skills with proficiency in data tracking tools (Google Analytics, SEMrush, etc.).
- Experience in creating and managing high-performing, data-driven online campaigns with demonstrable results
Note: Candidate with Experience working with other Telecommunications, Western and eCommerce brands or having built own will have an added advantage
Method Of Application
Send your CV and cover letter to recruitment@outple.com
Closing Date: 11th November 2024