BI Data Analyst at Airtel

Developing plans and budgets for the acquisition, usage and retention initiatives in line with the Airtel Money AOP Revenue targets:

• Compiling information and customer insights to inform section plans
• Analysing customer behaviour patterns through various parameters to generate insights to increasing revenue.
• Revenue and churn forecasting
• Developing strategies and budgets to maximise revenue growth
• Agree activities to enhance usage of existing customers and develop key milestones to measure progress

Develop and implement loyalty and churn management initiatives and campaigns :

• Developing proposals for initiatives aimed at driving usage and customer loyalty.
• Supporting the development and implementation of relevant and targeted strategies to retain existing Airtel Money customer base and grow its customer lifetime value
• Identifying areas for development and opportunities to reduce churn and Inactivity so as to ensure continuous growth of Airtel Money
• Implementing day to day activities/trackers to make retention a key revenue generating channel.
• Increase customer loyalty through proper life cycle management in order to increase REC for both New and existing customers.
• Designing and driving all inactivity management strategies and initiatives. Ensuring all customer interactions/offers are targeted and specific to the customer need
• Overall management of Loyalty programs (create awareness to increase enrolment & redemption), working closely with the communications team.
• Management of timely upgrades and downgrades of the overall customer base based on customer ARPU and AOAM as per segmentation Policy.
• Identify and minimize services impacting churn and addressing them proactively
• Prioritising REC Churn management programmes and campaigns to deliver best overall business outcome.
• Use Business Intelligence and Analytics tools for Monitoring, Analysis and reporting of customer retention trends/behaviours to support business decisions.
• Compiling and reporting on quantitative and qualitative aspects of Airtel Money Retention.

Reports   

• Producing daily, weekly, monthly and periodic reports of the section’s activities.
• Developing presentations of the ongoing initiatives for management’s information
• Updating and/or reporting on progress during the weekly meetings with section Head
• Data management ( Daily/ Periodical AM Base Activity raw data extraction and provision) for analysis
• Supporting Finance Team with compilation of Agent commission payout list and complaint management

Projects   

• Planning and execution
• Leading project reconciliation
• Supporting ground teams
• Representing brand and negotiate with partner in line with company guidelines before any decision making

EDUCATIONAL QUALIFICATIONS, ESSENTIAL KNOWLEDGE AND COMPETENCIES 

• A first degree or its equivalent in Computer Science, IT, Information Systems or business related
• Knowledge of the Telecom Industry is an added advantage
• A recognized professional Marketing body is an added advantage
• Able to work under high stress with short term targets and objectives
• IT literacy (MS Excel, PPT, Word)
• Knowledge in Marketing is an added advantage

RELEVANT EXPERIENCE 

• At least 3-4 years working experience with in Telecoms
•  Exhibits good level of creativity and resourcefulness.
• Planning
• Presentation skills

COMPETENCIES Functional competencies

• Ability to interpret financial data
• Strong marketing analytical skills
• Forecasting
• Excellent planning skills
• Creative and Innovative
• Ability to innovate and deliver value to business at multiple levels will play an important role

Equal opportunity statement:
Airtel Mobile Commerce Limited is proud to be an equal opportunity employer and we remain fully committed to diversity and inclusion in the workplace