Initiate International
Are you passionate about sports and gaming? Do you have a knack for marketing and a drive to excel? If so, our client wants to meet you!
A global, multicultural entertainment company dedicated to providing top-notch services to a leading sports betting brand with a significant presence in the Premier League and other top-tier leagues worldwide is looking for a Marketing Manager to join their team in Lilongwe, Malawi. Their expertise spans marketing, customer service, and technology, with a focus on delivering digital products through online and mobile platforms. They utilize a comprehensive marketing approach that includes TV, print, outdoor, and digital channels.
As the Africa Marketing Manager, you will oversee marketing efforts across African markets, making crucial decisions on marketing channels, creative strategies, and promotional activities. You will lead a team of Johannesburg-based Marketing Leads, collaborating with In-Country Managers to achieve targets through effective marketing campaigns.
Your key job responsibilities as the Africa Marketing Manager in Lilongwe, Malawi will include:
- Develop and implement marketing strategies tailored to each country in collaboration with In-Country Marketing Managers and Marketing Channel teams.
- Serve as the main contact for through-the-line marketing initiatives, ensuring country-specific focus and ROI.
- Oversee and mentor Marketing Leads, ensuring optimal team performance.
- Evaluate and adjust team structure for maximum efficiency.
- Make strategic decisions for all African markets based on proposed plans.
- Mitigate business risks through well-planned marketing channels and operations.
- Work closely with the Senior Marketing Management team to align marketing outputs and drive bottom-line results.
- Analyze and make decisions based on competitor insights provided by your team.
- Report key marketing spend metrics and campaign performance to the Head of Marketing.
- Recommend new campaigns, budget allocations, and strategies to enhance business performance.
Requirements
Requirements for this Africa Marketing Manager job in Lilongwe, Malawi:
- A degree in Marketing or a relevant field, or equivalent experience.
- 5+ years of experience in sports betting and casino marketing.
- Proven leadership and team management skills.
- Strategic and operational expertise with the ability to manage complex projects.
- Strong understanding of customer behavior and segmentation.
- Excellent negotiation and networking abilities.
- Deadline-driven, with strong time management skills.
- Adaptability to work under pressure and meet changing demands.
- Willingness to travel frequently and work outside normal business hours as needed.
Method Of Application
If you meet the above requirements for this Africa Marketing Manager job in Lilongwe, Malawi we would like to hear from you! Please send your CV through today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.