First Capital Bank
Are you passionate about driving growth and innovation in the banking industry? Do you thrive
in a dynamic, customer-focused environment? First Capital Bank is seeking experienced, highly
motivated professionals to join our Retail Banking and Digital Solutions teams. We offer a range of
exciting roles, from leadership positions to specialized functions. Join us in shaping the future of
retail banking in Malawi!
Head of Segments & Customer Value Management
As the Head of Segments & Customer Value Management, reporting directly to the Chief Executive Officer and with a dotted line to the Group Head of Products, you will lead the design and execution of customer segmentation strategies. Your goal will be to optimize value propositions for various customer segments, driving growth, acquisition, and loyalty.
Key Responsibilities
• Develop and implement customer segmentation strategies.
• Drive growth through customer value management (CVM) strategies and initiatives.
• Improve customer experience through journey mapping and pain point analysis.
• Lead loyalty, retention, and engagement initiatives.
• Collaborate across teams to deliver tailored products and services for different segments.
• Analyze market trends and competitor insights to capitalize on segment opportunities.
Qualifications & Experience
• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 8+ years in retail banking, customer value management, or related roles.
• Proven track record in segmentation, product development, or CVM strategies.
• Experience with digital banking, CRM systems, and data analytics tools
Method Of Application
To apply, please submit your application, updated CV, and and any other related documents to:
[email protected] no later than Friday, 8 November 2024
Please note only shortlisted applicants shall be acknowledged.